Web Product
Spa on the Plaza
The Spa on the Plaza is a spa located in downtown Monterey that is a part of the Portola Hotel. Their website allows users to view their services, purchase gift certificates, and understand how their reservations work. For the capstone project, we are redesigning their website with a modern aesthetic and updating information on their site. The main goal is to give the bussiness a simpler and cleaner look. Making the users calm and relaxed when browsing through the website.
Project Summary
Under A Non-disclosure Agreement
Some of the details in this case study may be vague to protect the client’s intellectual property.
Services
Competitive analysis
Research
User-interface design
Wireframing
Web design
Developing Website
Deliveries
Problem defining workshop A detailed journey map Wireframes User-interface designs High-fidelity prototype Marketing material
Outcomes
The team delivered a functional website with a modern aesthetic and updated information to give the business a simpler and cleaner look.
Understanding the Problem
Spa on the Plaza did not keep information on their site up to date, with minor issues throughout the site, such as broken links, outdated photos, and old information. The website also had a problem of not having a consistent layout, leading to content placed aimlessly. The goal was to create a website with updated information and a new and improved layout, making it easier for users to find what they need and encouraging them to visit the website.
The Solution
Creating a website with a consistent layout that can organize desired content with a new modern look. As well as having the website be responsive on all devices. This will encourage new and usual users to visit the website.
The Outcomes
Competitive Analysis
A thorough competitive analysis was conducted to ensure that thee stands out in the market new SOTP website. This involved researching similar spa websites, identifying their strengths and weaknesses, and determining how the new website can differentiate itself. This analysis helped inform the overall strategy and direction for the project.
Research / Testing
Research and testing were conducted to gain a deeper understanding of the target audience. This involved conducting surveys and user interviews to gather insights on their needs, pain points, and expectations. The data collected was used to inform the design and development of the website.
User Interface Design / Prototype
The user-interface design for the new website focuses on creating a visually appealing and easy-to-use experience. This involved creating wireframes and mockups to map out the layout and user flow. A high-fidelity prototype was then developed to test and gather feedback on the design before moving forward with development.
Web Product / Marketing Material
The new website was developed to be responsive on all devices and includes a consistent layout that organizes the desired content in a modern and visually appealing way. Additionally, marketing materials such as social media and other promotional materials were created to help drive traffic to the website and generate awareness of the spa.
Lets Keep In Touch
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