Web & Product Design
ToroBull Brand
In collaboration with Torobull, a local apparel company, we aimed to rebrand and expand the business by creating a new identity and social media presence. The company only had simple hats and no social media presence, which was leading nowhere. As communication design students, we provided our assistance to create a new brand identity that will appeal to a wider audience and help the business grow. Our project included branding, website development, product design process, and marketing.
Project Summary
Under A Non-disclosure Agreement
Some of the details in this case study may be vague to protect the client’s intellectual property.
Services
Competitive analysis
Research & Testing
Web Design
Product Development
Marketing
Social Media
Deliveries
Problem defining workshop A detailed journey map Wireframes & Prototype Website WordPress Physical Product (hats) Marketing material
Outcomes
A new brand identity and new website that provides a better user experience. Increased social media presence and engagement. Successful launch of new product designs
Understanding the Problem
Since Toro Bull doesn’t have a social platform and isn’t known to a few people, the company needed a new presence. With only a few graphic designs, the company was looking for a rebranding aspect in order to promote its brand through social media. The brand only has been limited to just creating hats but has the capability of creating different apparel products that can benefit the apparel company’s expansion. As the brand was established in 2018, the company hasn’t been promoted on any platform.
The Solution
Our team conducted a competitive analysis to understand the market and created new designs that incorporated Aztec textiles, which were inspired by the heritage of the Nahua people. We also conducted user research and testing to gather insights on what the target audience would respond to. We used this information to design a new website and create marketing materials to promote the brand.
The Outcomes
Competitive Analysis
In order to develop an effective product and brand strategy, a comprehensive competitive analysis was conducted. The analysis included a review of direct and indirect competitors, examining their strengths and weaknesses, and identifying opportunities to differentiate the product from existing offerings in the market.
Research / Testing
Research and testing were conducted to gain a deeper understanding of the target audience, their needs, pain points, and preferences. This involved conducting surveys, user interviews, and focus groups to collect insights that could be used to inform the design and development of the product.
User Interface Design / Prototype
The user interface design for the product was created with a focus on providing a seamless and intuitive user experience. This involved creating wireframes, mockups, and prototypes to test and refine the design, and ensure that it met the needs and expectations of the target audience.
Web Product / Marketing Material
TThe final deliverables for the project included the development of a range of products and marketing materials, including the design and development of the website, social media content, email marketing campaigns, and promotional materials. The products were designed to be visually appealing, easy to use, and accessible to the target audience, while the marketing materials were created to generate awareness of the product and drive traffic to the website.
Lets Keep In Touch
If you have a website or need some advice about product design and marketing feel free to contact me. Currently my time books quickly, so the sooner you write, the better it is for both of us.